When you’re a superstar athlete, everything you say and do reflects on your teammates and those around you. Whether it’s fielding questions from local reporters or making national headlines, every word must be carefully thought out and every decision met with the team’s interests in mind. That’s exactly what we aimed to do with The Franchise. It’s our superstar hat that’s worn the most around the office and encompasses everything we strive for in our commitment to style and attention to detail. It’s the embodiment of the unbeatable quality that we boast here at Howies. Welcome to the new era of the franchise.